Gwala

Gwala is a payroll-linked financial benefits platform established in 2022 and based in Morocco. The startup focuses on addressing financial wellness for employees in Africa, aiming to help them escape economic precarity and eradicate the poverty premium. Gwala offers a suite of financial services to empower employees and improve their financial situations. Their services not only benefit employees but also help businesses in various ways, including increasing employee productivity, talent retention, maintaining healthy cash flow, and reducing HR workload. The startup recently received a pre-seed round investment on 02 February 2023 from investors Ingressive Capital and Khalid Zitouni. Gwala operates within the financial services and human resources industries, positioning itself at the intersection of these two critical sectors.