Global Hotel Alliance

The Global Hotel Alliance is a leading player in the hospitality industry, distinguished by its unique collection of independent hotel brands and the exclusive loyalty programme, GHA DISCOVERY. Founded in 2004, GHA represents a diverse portfolio of 40 brands encompassing over 800 hotels across 100 countries, catering to a substantial 27 million members. GHA DISCOVERY members are privileged with VIP recognition, exclusive benefits, and the opportunity to earn and spend DISCOVERY Dollars (D$), a dedicated rewards currency. They can also partake in member-only Experiences and access localized perks through Local Offers. The company's efforts are showcased through globalhotelalliance.com and ghadiscovery.com, where comprehensive information about their offerings can be obtained.