Red Lion Hotels Corporation

Red Lion Hotels Corporation is an innovative hotel company, now operating under the name @SonestaHotels. As RLH Corporation, it focuses on franchising, managing, and owning upscale, midscale, and economy hotels, with a primary goal of maximizing return on invested capital for hotel owners across North America. The company offers a diverse range of destinations for both business and leisure travelers. Additionally, it provides flexible event venues for groups and meeting planners, ensuring the success of each gathering.

One of the unique offerings of Red Lion Hotels Corporation is its complimentary loyalty program, Hello Rewards, which provides members with benefits such as late check-out, room upgrades, exclusive offers, and the opportunity to earn Hello Bucks with every qualifying stay. These earnings can be applied to any future stay without blackout dates, enhancing the overall guest experience.

Founded in 1959, the company has positioned itself as an industry leader through its relevant brands, industry-leading technology, and forward-thinking services. Although specific information about recent investments, investors, industries, and headquarters is not available, the company's strategic focus on enhancing the guest experience and delivering value to hotel owners demonstrates its commitment to sustained growth and success in the competitive hospitality industry.