Prescient AI is an advanced marketing mix modeling (MMM) solution that leverages AI for omni-channel brands. Founded in 2020 and headquartered in the United States, the company aims to help brands scale spend confidently with AI-powered marketing mix models. The recent $10.00M Series A investment on 26 February 2024 from CEAS Investments, Headline, Blumberg Capital, and Focal reflects investor confidence in the company.
Prescient AI's platform offers cross-channel revenue attribution and budget optimization tailored to individual brands, combining proprietary data with machine-learning and statistical expertise. The company's emphasis on future-proofed media measurement without relying on cookies or pixels, along with a user-friendly integration process, sets it apart in the market. With a focus on providing actionable insights quickly, the company enables marketers to simulate and execute growth plans with confidence, ultimately optimizing for profitability.
In summary, Prescient AI is well-positioned within the Analytics, E-Commerce, Platforms, SaaS, Marketing, and Machine Learning industries, presenting an innovative solution to meet the evolving needs of brands in an increasingly complex digital landscape.
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