Flowpay is a Fintech startup founded in 2020 with the mission of providing Embedded Financial Services for SME Platforms. Their innovative approach utilizes predictive AI models to assess risk more precisely and understand the potential of SMEs. The company offers a range of services including Direct Lending, Embedded Finance Infrastructure, and Risk as a Service (RaaS) to Lending Institutions. The last investment of €2.10M Seed Round was secured on 20 March 2024 with participation from notable investors such as DEPO Ventures, Techstars, Soulmates Ventures, Kartik Varma, Martin Herrmann, Mark Ransford, Allard Luchsinger. Their offering of Direct Lending aims to support SMEs by providing quick and online financing, while the Embedded Finance solution serves as a white label integrated within POS, E-commerce, and similar platforms to enhance customer retention and create new income streams. Lastly, the Risk as a Service (RaaS) utilizes predictive AI models based on alternative data and PSD2 Segmentation to better understand and underwrite SMEs. With a strong focus on leveraging technology to revolutionize financial services, Flowpay has positioned itself as a promising player in the fintech industry.