EQ Works

EQ Works is a Canadian startup founded in 1994 which focuses on revolutionizing customer targeting through Location Behaviour. With the slogan "Make moves with location behaviour," it leverages first-party, location-based behaviour signals, advanced data analytics, and proprietary software to create and target customized, performance-boosting audience segments. The company's proprietary algorithms, combined with AI, generate attribution models that connect consumer behaviour in the physical world to behaviour in the digital world, addressing complex challenges for brands and agencies. The startup operates in the Advertising, Analytics, and Insurtech industries, making it a diversified player in the market. At the end of 2019, EQ Works secured a significant $4.60MPost-IPO Equity investment, indicating confidence from investors in its growth potential. Notably, 10 December 2019 marked the date of this Post-IPO Equity investment. While the specific investors behind this significant funding round are not mentioned in the available data, the substantial investment showcases the interest and support EQ Works has garnered from the investment community.