tvScientific

tvScientific is a Connected TV advertising + Attribution Platform that has emerged as a pioneer in the field. Founded in 2020, the company has garnered significant attention with its unique proposition. Targeting serious performance marketers, tvScientific's platform aims to democratize TV advertising, making it accessible and measurable for brands and apps of all sizes. The company's self-managed solution simplifies and automates TV buying and optimization, utilizing massive data to prove the actual value of TV advertising. Notably, the platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent, and scalable manner. Headquartered in Pasadena, California, tvScientific is an Idealab company, co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. In a significant milestone, tvScientific recently secured a $9.40M convertible note investment, with a stellar lineup of investors including Bertelsmann Digital Media Investments, Hearst Ventures, Norwest Venture Partners, Progress Ventures, S4S Ventures, AperiamVentures, Comcast NBCUniversal. This injection of funds is a testament to the confidence and support the company has garnered from well-established players in the industry. As the landscape of TV advertising continues to evolve, tvScientific seems poised to make a lasting impact with its innovative approach and strong backing. For more information, visit tvScientific's website.