Ecoffee Cup is a United Kingdom based startup that is making a significant mark in the retail industry. Established in 2017, its mission revolves around reducing the staggering number of single-use cups by providing environmentally friendly alternatives. With a slogan of "We deliver re-use for the real world. #everyagainisagain," Ecoffee Cup emphasizes the importance of reusing products. The company has gained recognition and support through its innovative approach and has attracted Venture Round investment from Triodos Bank on 23 October 2018. Ecoffee Cup was founded in response to the alarming statistic that over 300 billion single-use cups are produced annually, with less than 2% being recycled due to their plastic content. The company's strategy is rooted in creating products that make reusing not just practical but also fashionable and trendy. This approach has resulted in widespread adoption, with Ecoffee Cup now available in over 20 countries, supported by a global network of distribution partners. The company's efforts extend beyond product development, as it actively seeks to collaborate with various stakeholders including coffee shops, retailers, museums, galleries, corporates, and non-profit organizations to promote the adoption of reusability. Ecoffee Cup has successfully collaborated with renowned brands such as William Morris, Pret, and Pukka, along with pioneering initiatives such as partnering with Boston Tea Party to eliminate single-use cups entirely. Overall, Ecoffee Cup's innovative solutions, impactful partnerships, and global reach position it as a transformative player in the retail industry, offering sustainable alternatives and inspiring a shift towards mindful consumption.