12 Cups

12 Cups is a pioneering coffee provider in Saudi Arabia, offering a unique customer experience by allowing them to choose different coffee blends and brewing methods to tailor their cup of coffee according to sweetness, aroma, acidity, flavor, and body. Embracing the "One Cup at a Time" philosophy, the company has influenced other local venues to adopt this concept. They import and distribute various coffee equipment for both home and commercial use, and are distributors of capital coffee equipment such as Synesso, Breville, and Ratio, providing sales, after-sales services, and maintenance. Moreover, 12 Cups creates custom-designed coffee drip stations tailored to customers’ preferences. Founded in 2013, the company operates in the E-Commerce, Food and Beverage, and CRM and Sales industries. Looking ahead, the company aims to expand by recruiting highly talented individuals in the field, including coffee tasters, roasters, and baristas, while also seeking partnerships with international and local entrepreneurs to further satisfy the local market.