EasyInsights

EasyInsights is a data activation platform catered specifically to performance marketers, aiming to unlock the potential of their first-party data. As the marketing landscape undergoes a significant transformation due to the crumbling of third-party cookies, EasyInsights offers a solution by emphasizing the underutilized value of first-party data. The platform addresses the frustrations of marketers dealing with limitations and uncertainties associated with third-party data, such as security breaches, data decay, and privacy regulations.

Founded in 2020, EasyInsights consolidates data from various sources, including advertising, analytics, customer behavior, and product usage, to create a comprehensive and reliable single source of truth. It further cleans, transforms, and enriches this data to provide actionable insights, thereby empowering marketers to optimize their marketing spend and achieve a substantial return on advertising investment (ROAS).

EasyInsights aims to empower businesses to harness the true potential of their first-party data and leverage the power of data-driven marketing, making it a promising prospect for venture capital firms seeking innovative solutions in the evolving digital marketing landscape.