Early Learning Centre

The Early Learning Centre, founded in 1974 by John Beale, is a renowned brand that focuses on creating inspiring and stimulating toys for children. Acquired by Mothercare in 2007, the company gained a strong global presence. In March 2019, it was acquired by The Entertainer with a clear vision of supporting parents in their children's early years learning and development through play. The company is committed to creating quality products, fostering innovation in new product design, and continuing to produce beloved and trusted toys. Early Learning Centre toys are available from ELC.co.uk, all UK Entertainer stores, and numerous international outlets. This long-standing brand has been a trusted partner for families in the UK and worldwide, reflecting their slogan, "We believe in every child."