Flycatcher Toys

Flycatcher Toys is a UK based startup that aims to revolutionize the concept of playtime by merging technology with traditional toys. Founded in 2013 by Shay Chen, an experienced Israeli developer, the company is dedicated to creating innovative tech toys for children. Recognizing the seamless interaction of his own children between digital and physical worlds, Chen was inspired to bridge the gap between the two realms through play. The company's flagship product, the smART sketcher® Projector, allowed kids to engage in sketching, drawing, and writing using photos from mobile devices, earning widespread acclaim and multiple awards. The subsequent release of the smART Pixelator™ further underscored Flycatcher's commitment to integrating technology with hands-on art, earning recognition as one of Time Magazine’s Best Toys of 2019. The company's latest products, including Smarty JOJO™, Smarty FLUTTER™, and Smarty PAD™, utilize technology in interactive ways to facilitate active physical play and learning for preschoolers. By leveraging emerging technologies, Flycatcher Toys seeks to foster creativity, motor skills, emotional intelligence, and storytelling while harmonizing physical and digital activities.