E-Tail Genius, with the slogan "AI driven pricing, demand forecasting and assortments", is a rapidly growing company founded in 2017 in The Netherlands. The company's success can be attributed to the deployment of the SYMSON platform, which originated as a spin-off from the Erasmus University Rotterdam, emphasizing the translation of scientific knowledge into practical solutions through close collaboration with academic researchers. The AI platform, SYMSON, is designed to enable companies to swiftly respond to dynamic customer behavior, effectively optimizing pricing and demand forecasts with modern Artificial Intelligence technology. E-Tail Genius recognizes that while a substantial volume of data is available from its customers, only a fraction is effectively utilized. With the aim of leveraging this data efficiently, the company emphasizes the collection, insight generation, and actionable strategies. Traditionally, data optimization processes have been labor-intensive, or reliant on costly consultants, failing to deliver comprehensive insights or scalable advice. SYMSON serves as a technology solution, providing insights to enhance operational intelligence and profitability by leveraging an enterprise's own data, experience, and best practices. For more information, please visit www.symson.nl.
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