Buynomics

Buynomics, a Germany-based startup founded in 2018, offers end-to-end revenue optimization solutions with a focus on SaaS and Machine Learning. The company's slogan "End-to-end revenue optimization. Base all commercial decisions on one single source of truth - your customers" encapsulates its mission to provide accurate insights for making profitable and sustainable decisions.

Buynomics leverages AI to transform available data into Virtual Shoppers, which simulate real consumer buying behavior with unparalleled precision. This approach enables businesses to make informed decisions on prices, promotions, products, trade terms, channel & portfolio mix with the confidence of utilizing instant and accurate consumer insights as the single source of truth.

The company recently secured a noteworthy €27.50M Series B investment on 20 March 2025, with participation from a consortium of prominent investors including Insight Partners, Seedcamp, VI Partners, DvH Ventures, Forestay Capital, Anais Ventures, and Tomahawk Ventures.

Buynomics' innovative approach to revenue optimization and its ability to attract substantial investment from respected firms position it as a promising player in the intersection of AI, data analytics, and commercial decision-making, making it a worthy consideration for venture capital funding.