Duct Tape Marketing

Duct Tape Marketing has been creating and installing small business marketing systems since 1984. The company emphasizes that great marketing prioritizes strategy over tactics and acts as a Fractional CMO to tailor marketing systems to their client's needs. With a focus on data-driven decision-making, Duct Tape Marketing helps businesses build an effective online presence, increase conversions, and grow their customer base year over year. Founder John Jantsch is a bestselling author, known for books such as Duct Tape Marketing, The Referral Engine, and the Ultimate Marketing Engine. The company, founded in 1988, is headquartered in the United States. Despite its long-standing presence and success, there is no publicly disclosed information about recent investments or involved investors. Overall, Duct Tape Marketing presents a strong value proposition by prioritizing strategic marketing over tactics and placing a strong emphasis on data-driven decision-making. The expertise of the founder, as exemplified by bestselling books, adds credibility to the company's approach. However, limited visibility on recent investments may raise questions about growth strategies and potential expansion plans.