Mperativ

Mperativ is a revenue marketing & attribution platform with the mission to connect go-to-market activities to pipeline and revenue. The platform, founded in 2020 by Jim McHugh and Daniel Raskin, aims to address the challenge of marketing analytics and revenue attribution by integrating it with the overarching go-to-market strategy. The company's Series A investment of $5.00M on 20 December 2021 involved key investors such as Heroic Ventures, GFT Ventures, and WestWave Capital. Mperativ's offering includes features like demand engine visibility, fiscal objectives translation, lead and account KPIs, contribution insights, revenue attribution, and customer journey visualization, enabling marketers to better understand and communicate their ROI and marketing influence. With its innovative approach, Mperativ seeks to revolutionize the way marketing strategies are operationalized and executed, making it an exciting prospect for potential investors in the Platforms and Marketing industries.