Disguise Cosmetics
Freedom to be who you choose to be
Freedom to be who you choose to be
Disguise Cosmetics is an indie Indian makeup brand with the slogan "Freedom to be who you choose to be". Co-founded by 3 scientists - Shivangi Shah, Desiree Pereira and Lakshay Mohindroo, the brand stands out with its commitment to cruelty-free, vegan products specially curated for the Indian skin. Founded in 2018, Disguise Cosmetics is on a mission to revolutionize the beauty industry by offering high-quality products that are 100% cruelty and paraben-free. Additionally, they are PETA approved and are actively working towards 100% recyclable packaging. These values reflect the brand's dedication to a cruelty-free philosophy, evident in all of its processes and formulations. Located in India, Disguise Cosmetics presents an exciting opportunity for venture capitalists looking to invest in the burgeoning Indian beauty market.
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