DirectAxis

Simple loans. Better Service. Only from DirectAxis.

General Information
Company Name
DirectAxis
Founded Year
1995
Location (Offices)
South Africa +1
Founders / Decision Makers
Number of Employees
1129
Industries
Finance, Financial Services, Insurance
Funding Stage
-
Social Media

DirectAxis - Company Profile

DirectAxis, founded in 1995, is a South African financial services company that has been in operation for 25 years. Initially focused on direct-to-consumer insurance brokerage, the company expanded into personal lending shortly after. DirectAxis offers a range of products, including personal lending, life and short-term insurance, and access to financial health through its Pulse platform. It is the largest and most successful direct marketer in the financial services sector in South Africa and the continent. The company promotes responsible borrowing and lending, emphasizing compliance with the National Credit Act. As part of the FirstRand Group, DirectAxis continues its digitization journey to enhance customer experience and sponsors initiatives such as the Cape Town City FC's DreamClub 100 program, demonstrating its commitment to community development. As a business unit of FirstRand Bank Limited, an Authorized Financial Services and Registered Credit Provider (NCRP20), DirectAxis is positioned as a leading and successful entity in the country.

Taxonomy: Personal lending, Insurance brokerage, Financial health platform, Direct marketing, Responsible borrowing, National Credit Act compliance, Digital transformation, Community sponsorships, Youth development, Football community development, FirstRand Group affiliation, Authorized Financial Services, Registered Credit Provider, Professional training, Financial services sector

Funding Rounds & Investors of DirectAxis (0)

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There is no investment information

Latest News of DirectAxis

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No recent news or press coverage available for DirectAxis.

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