Direct Lending

Direct Lending is a fintech startup with a mission to provide legitimate and affordable borrowing options to hardworking adults, addressing the limitations in the current financing landscape. The company aims to combat the low levels of borrowing from licensed banking institutions in Malaysia by offering safe and affordable loans through a digital lending marketplace platform. With over 30 financing providers on its platform, including licensed moneylenders and credit communities, Direct Lending has expanded its offerings to include point of sales financing solutions, such as a Syariah compliant auto service financing, and financing options for micro SME businesses. The startup has demonstrated substantial growth since its founding in 2016, attaining over 100% CAGR growth in loan disbursed value and operational profitability. Notably, Direct Lending has received funding from Cradle CIP300 in 2019 and graduated from MaGiC's Global Accelerator Programme in 2017. The company has evolved from a 2-man team to a professional team of over 30 individuals, indicating its commitment to expansion and impact within the fintech industry.