Differentiated is a B2B sales and marketing startup with a unique approach that focuses on better communication, more creativity, and the rejection of conventional wisdom. Founded in 2019, the company believes that a more integrated approach to sales and marketing will result in increased pipeline, business closures, and overall customer base expansion. The core of its strategy lies in infusing creativity into every aspect of messaging. Unlike traditional agencies, Differentiated follows a consultancy model, providing dedicated time to understand the client's business, people, customers, and culture deeply. The company's commitment to applying best-practice communication techniques in sales messaging sets it apart. Differentiated empowers the sales community while allowing the marketing team to prioritize impactful initiatives. Although details about the industries, location, and recent investments are not available, Differentiated's emphasis on creativity and communication in B2B sales and marketing positions it uniquely in the market.
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