Smart Advantage, Inc. - Differentiating Companies with Relevant Competitive Advantages

Smart Advantage, Inc. is a marketing consultancy that aims to assist companies in identifying and leveraging their Competitive Advantages. Founded in 1988, the company focuses on answering the fundamental question for businesses: "Why should I buy from you, and not your competitor?" Through their marketing consulting services, Smart Advantage enables companies to align their marketing and sales messages with their unique Competitive Advantages, backed by market research. By basing marketing strategies on these advantages, companies can expect benefits such as higher sales close ratios, increased market share, and enhanced profit margins. Smart Advantage emphasizes the importance of differentiating products and services to stand out in the market and offers an exclusive process for identifying, researching, analyzing, and promoting a company's unique Competitive Advantages. Their slogan, "The only sales, marketing consultancy focused on identifying your measured and relevant competitive advantages," captures their dedication to this unique positioning within the marketing industry.