ConvertMedia

ConvertMedia is a company dedicated to bridging publishers and advertisers seamlessly through an advanced video ad platform designed to maximize revenue and enhance user experience. They facilitate connections via a programmatic platform and marketplace, delivering video advertising campaigns on both mobile and desktop. With a focus on maximizing fill rates and providing video ad inventory to publishers, ConvertMedia's sell-side platform enhances revenue through optimization of biddable inventory and direct campaigns, while offering real-time reporting insights. Their Demand Management employs a Waterfall system that evaluates multiple parameters concurrently to recommend high revenue potential placements. Publishers can customize ConvertMedia’s Breakthrough Video Units to align ad experiences with revenue objectives and user experience considerations. Founded by Yoav Naveh and Gil Shiff in 2007, ConvertMedia is based in New York, United States, with an R&D facility located in Tel Aviv, Israel. The company received a Series A investment on 01 September 2010 from Spark Capital. Specializing in the Advertising and Media industries, ConvertMedia has established a strong presence in the digital advertising ecosystem, aiming to provide value to both publishers and advertisers.