Adro Ad Exchange (Acquired by Digikala)

Adro Ad Exchange (Acquired by Digikala) got acquired by Digikala in 2020 and rebranded to Smartech. Founded in 2014 and headquartered in Austria, Adro Ad Exchange was a pioneer in programmatic digital advertising exchanges. Offering the highest-quality, independently-rated inventory, Adro aimed to provide advertisers with full visibility into premium advertising inventory and access to it at the fairest price. The company served more than 40 billion ad requests every month from over 126,000 publishers, reaching hundreds of millions of unique Persian users across various formats and screens. In October 2016, Adro Ad Exchange received its last Series A investment from Lok Capital and Sarava Pars. The company's focus on transparency and efficiency in digital advertising positioned it as an attractive investment for these firms. Adro's emphasis on empowering agencies and advertisers, while offering complete transparency and control, aligned with the growing demand in the advertising and e-commerce industries. These factors, combined with its innovative approach, likely contributed to its acquisition by Digikala, marking a successful exit for the company.