Convertable

Convertable is an analytics startup founded in 2012 that offers a unique online analytics tool. The company's slogan, "Unleash detailed, real-time insights from every contact form submission with seamless integration of lead data and user analytics," encapsulates its core value proposition. Unlike standard contact forms, Convertable provides detailed real-time insights about individual users who submit contact forms on websites. The tool connects lead submissions with comprehensive web analytics, capturing data about a visitor's journey, including traffic source, keyword, advertising campaign, hostname, location, previous visits, pages viewed, and time spent on site. One of the key features of Convertable is its ability to track a prospect’s engagement from their first visit to a site through every subsequent visit until a form is submitted. This functionality allows users to determine the original source of each lead, ensuring accurate credit assignment to the correct marketing channel. This sets Convertable apart from traditional conversion tracking tools that attribute credit solely to the source of the final visit. Although no specific information about the headquarters or the last investment is available, Convertable operates in the Analytics industry. The startup presents a promising opportunity for investors seeking to back innovative solutions in the analytics sector, offering real-time insights and comprehensive data capture for lead submissions on websites.