Cartera – A Rakuten Company
Reward more. Increase Loyalty.
Reward more. Increase Loyalty.
Cartera – A Rakuten Company
Slogan: Reward more. Increase Loyalty.
Description: Cartera, a Rakuten Company, partners with major airlines and top banks to enhance their customers' loyalty programs. Since its establishment in 2005, Cartera has facilitated customers in earning more miles, points, or cash back through convenient shopping experiences with 1,500 renowned retailers. With a network audience exceeding 225M, the company rewards $3B annually to members of its partners’ loyalty programs, providing access to significant savings through special promotions, coupons, and free-shipping deals. Acquired by Rakuten in 2017, Cartera has strengthened its market share and capabilities, and it currently stands as the largest source of merchant-funded Shop & Earn offers in the U.S. and Canada.
Founded: 2005
Industries: Advertising, E-Commerce, Payments, Marketing
Headquarter: United States
Last Investment: $12.20M Series D investment at 05 June 2012
Last Investment Investors: Flybridge, Dace Ventures, USAA, Comvest Venture Partners, Venture Capital Fund of New England, LBO Enterprises
| Funding Stage | Amount | No. Investors | Investors | Date |
|---|---|---|---|---|
| Series D | $12.20M | 6 |
|
05 Jun 2012 |
| Venture Round | $3.60M | 1 |
|
01 Jan 2011 |
| Series C | $6.70M | 3 |
|
01 Jun 2010 |
| Series B | $7.00M | 4 |
|
26 Aug 2008 |
| Convertible Note | $950.00K | 1 |
|
22 May 2008 |
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