Currency Alliance

Currency Alliance is a Spain-based startup founded in 2015 with the slogan "Enabling easy and low cost partner connectivity in loyalty programs." The company aims to revolutionize the way loyalty programs operate in the current market. With the growing complexity of loyalty schemes offered by numerous brands, customers often struggle to accumulate and utilize points effectively. Currency Alliance's mission is to create a new global loyalty ecosystem that benefits both customers and brands. The company's innovative approach focuses on accelerating the customer journey to rewards by facilitating the earning and spending of points across a diverse range of brands. This not only enhances customer experiences but also provides brands with valuable insights from a broader network, enabling them to better serve their most loyal customers. Additionally, Currency Alliance aims to re-engage less frequent customers and nurture their loyalty through targeted incentives. In the startup's recent milestone, Non Equity Assistance investment was secured on 07 July 2022 with Hackquarters participating as the investor. Currency Alliance's unique proposition in the Payments, SaaS, and Trading Platform industries positions it as a promising player in the loyalty program space, with potential for significant growth and impact.