Cannella Response Television LLC
Pioneering the infomercial industry since the 1980s, we drive substantial sales growth through innovative direct-to-consumer and retail advertising solutions.
Pioneering the infomercial industry since the 1980s, we drive substantial sales growth through innovative direct-to-consumer and retail advertising solutions.
Cannella Response Television LLC has been a trailblazer in the infomercial industry since the 1980s, driving substantial sales growth through innovative direct-to-consumer and retail advertising solutions. Spearheaded by its founder Frank Cannella, the company pioneered the long-form DRTV industry by introducing the concept of 30-minute advertising campaigns in the early 1980s. Over its history, Cannella Response Television has consistently led the DRTV market by innovating to meet the dynamic needs of marketers in a complex media landscape. This has culminated in nearly a billion dollars in sales annually through direct-to-consumer and retail channels.
The company received a Debt Financing investment on 16 June 2009 from Veronis Suhler Stevenson, further cementing its position in the industry and enabling it to continue its pioneering work in the infomercial industry.
| Funding Stage | Amount | No. Investors | Investors | Date |
|---|---|---|---|---|
| Debt Financing | Unknown | 1 | Veronis Suhler Stevenson | 16 Jun 2009 |
| Private Equity Round | Unknown | 3 |
|
29 Jan 2009 |
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