Response Architects (ShopEX)

ShopEX is a pioneering E-Commerce startup in Nigeria, established in 2018. As the self-proclaimed West Africa’s largest distributors of ‘As seen on TV’ products, ShopEX TV utilizes direct marketing strategies and multi-channel retailing to make products accessible through phone and online orders. Their approach includes sophisticated planning, measuring, and attribution methodologies, utilizing SAP BI tools to assess the consumer's purchasing journey and the impact of TV on sales. Notably, the company has developed bespoke micro econometric algorithms tailored to media planning and buying decisions, enabling a granular approach to response analysis. ShopEX's team boasts years of experience in the global DRTV industry, with successful campaigns that have generated revenues exceeding £500 million. The most recent milestone for ShopEX is its $400.00K Pre Seed Round investment led by EchoVC Partners, HAVAÍC, and Expert Media Partners in June 6, 2022. This funding demonstrates the confidence that prominent investors have in ShopEX's unique position within the market and its potential for growth in the West African region.