Calltracks

Calltracks is a UK-based startup that offers call tracking software, aiming to bridge the gap between online customer journeys and phone calls, providing a comprehensive picture of customer needs and interests. Founded in 2004, the company addresses the challenge of tracking and following up on quality leads that fail to make it into CRM systems, potentially resulting in missed sales opportunities. Their call tracking software not only identifies the sources generating phone calls, both online and offline, but also pinpoints the keywords behind each source. By integrating with Google Analytics and GA4, Calltracks allows for comparisons of click-through vs. phone call generation effectiveness, facilitating easier measurement of marketing success. Moreover, the company offers a suite of business tools for evaluation, including call recording with a call scoring module and call analysis for valuable insights into phone call-related data. Calltracks also provides businesses with unlimited geographical and non-geographical telephone numbers, along with the capability to record and analyze both inbound and outbound calls. In summary, Calltracks' innovative call tracking software and comprehensive business tools position it as a valuable solution for businesses looking to optimize lead tracking and capitalize on sales opportunities. While details of their last investment and investors are not available, their offerings reflect potential for growth within the Advertising, Analytics, and Marketing industries.