Blue Lithium

Blue Lithium is a prominent player in the advertising industry, known for its precision-targeted advertising and its reach of 145 million unique visitors monthly across the US and UK. Founded in 2004, the company focuses on delivering ads through behavioral targeting, positioning itself as the fifth largest ad network in the United States and the second largest in the United Kingdom as of September 2007. This caught the attention of major players in the industry. In February 2005, the company made headlines with a significant $11.50M Series A investment from 3i Group and Walden Venture Capital. Later that year, the company was acquired by Yahoo! for approximately $300 million in cash, underlining its value in the market. Blue Lithium operates in the sectors of Advertising, Marketing, and AdTech, facing competition from players such as DoubleClick, Specificmedia, Quigo, ValueClick, Advertising.com, Tribal Fusion, and aQuantive.