Lat49

Lat49 is a Vancouver-based startup founded in 2007, focusing on revolutionizing location-based advertising. The company's concept stems from the combination of geospatial user experience expertise with sales and marketing proficiency, giving rise to the novel idea of mapvertising. At the TechCrunch 40 event in September 2007, Lat49 officially unveiled its mapvertising network, aiming to effectively address the market demand for geo-targeted online advertising. The company's vision is to tap into the growing trend of integrating data with maps to create innovative ways of interpreting and visualizing information. With a strong emphasis on the potential of map-centric websites to attract an interactive and engaged audience, Lat49 seeks to provide advertisers with access to this previously untapped consumer base. In July 2009, Lat49 secured a significant $1.30M Series A investment from Pender Technology Inflection Fund and Discovery Capital Management Corporation. This backing not only provided crucial financial support but also signified a vote of confidence from established investors in the company's potential for growth. With its focus on advertising, internet, and platforms, Lat49 has positioned itself as an innovative player in the evolving landscape of location-based advertising, with the potential to capture a significant share of this burgeoning market.