Berlin Brands Group

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General Information
Company Name
Berlin Brands Group
Founded Year
2005
Location (Offices)
Berlin, Germany +5
Founders / Decision Makers
Number of Employees
509
Industries
Consumer Electronics, E-Commerce, Retail
Funding Stage
Private Equity
Social Media

Berlin Brands Group - Company Profile

Berlin Brands Group (BBG) is a global consumer brand creation and distribution company founded in 2005. With a portfolio of over 56 brands including Klarstein, auna, blumfeldt, and Capital Sports, BBG has established itself as a key player in the Consumer Electronics, E-Commerce, and Retail industries. The company achieved unicorn status in 2021, solidifying its position as one of Europe’s largest digital companies. The last investment of $100.00M in a Private Equity Round on 17 November 2021 from Ardian further underscores BBG’s rapid expansion and potential for growth.

BBG’s global presence is evident with over 1,000 employees spread across various locations, from Europe, UK, USA to Asia, with its headquarters based in Berlin, Germany. The company’s focus on kitchen appliances, garden & living, sports, and HiFi products has gained momentum, distributing over 4,800 products to consumers in 28 countries worldwide through more than 100 channels, including direct-to-consumer e-commerce and online marketplaces.

As BBG continues to expand, it presents an opportunity for talented and motivated individuals to contribute to its growth and success. The company’s commitment to scaling consumer brands and hiring globally underscores its vision for the future as it welcomes new brands to its group. With a solid track record and significant investment, BBG is poised for further growth and success in the global consumer market.

Taxonomy: Consumer brands, Global distribution, Unicorn company, Digital company, Consumer products, Brand portfolio, Global expansion, Multi-channel sales, Kitchen appliances, Garden & living products, Sports equipment, HiFi products, Global headquarters in Berlin, Rapidly expanding business

Funding Rounds & Investors of Berlin Brands Group (3)

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Funding Stage Amount No. Investors Investors Date
Private Equity Round $100.00M 1 17 Nov 2021
Private Equity Round $700.00M 1 01 Sep 2021
Debt Financing $240.00M 3 13 Apr 2021

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