RadSwan

RadSwan is a conscious beauty brand tailored to the Global African Diaspora, founded by Freddie Harrel. Originally launched as Big Hair No Care in 2017, the company rebranded as RadSwan and has successfully secured over $2m in seed funding from a noteworthy group of investors including BBG Ventures, Female Founders Fund, and Pritzker. Specializing in natural black hair extensions, wigs, and clip-ins, RadSwan stands out as the first brand to offer a customer-centric ecommerce experience for high-quality synthetic hair products at an accessible price point, focusing on innovation, sustainability, and co-creation. The timing for RadSwan's emergence in the market is significant, with the demographic it targets expending approximately $12B annually on haircare, six times more than the average consumer. The hair market alone is valued at around $7 billion, with synthetic hair comprising 53% of this sector. Despite this, ownership of black hair businesses by black women remains only at 1%, despite two-thirds of black women utilizing protective styles. Therefore, RadSwan fills a considerable gap in the market, catering to the needs of the black female consumer by delivering quality products and trustworthy content through a seamless commerce platform. The company's strategic positioning and focus on an underserved market present an appealing investment opportunity.