Behave Bras

General Information

Company Name

Behave Bras

Founded Year

Location (Offices)

Boston, United States +1

Founders / Decision Makers

Number of Employees

Industries

E-Commerce, Fashion, Women's Health +1

Funding Stage

Social Media

Behave Bras - Company Profile

Behave Bras is a bra startup targeting an under-served market segment of women with DD-I cup sizes and band sizes 30-40, representing over 50 million consumers. The company's flagship product, The Wireless Lounge Bra, addresses key complaints such as comfort, fashion, and lift. With over 2 years of market research and testing, Behave Bras aims to revolutionize the bra industry by providing a solution to the common issue of ill-fitting bras, with 80% of women wearing the wrong size. The company is set to appear on Shark Tank on March 11th, showcasing their innovative approach to bra design. With a focus on innovation and technology, Behave Bras is poised to make an impact in the E-Commerce, Fashion, Women's Health, and Apparel industries.

Taxonomy: bra startup, innovation, technology, DD-I cup sizes, market segment, comfort, fashion, product design, market research, consumer profiles, wireless bras, lounge bras, undergarment innovation, consumer goods, fashion industry