Aux Merveilleux de Fred is an artisan French pastry brand founded in 1982, specializing in meringue pastry and brioches. The brand's flagship product, Le Merveilleux, was re-invented by Chef Fred Vaucamps and has gained popularity in Europe and beyond. The meringues are known for their airy texture, coated with whipped cream and chocolate flakes, and are available in various sizes and flavors. What sets the Merveilleux apart is its unique nutritional profile, offering low calories and being gluten-free.
Fred's 25+ stores, with their decor inspired by the 18th-century French Directoire style, have positioned the brand as a gourmet destination. The company has received accolades from reputable sources such as The Wall Street Journal and The New York Times, further enhancing its reputation. The brand has been featured in various cities including NYC, Paris, London, Geneva, Brussels, Berlin, and others, showcasing its international presence within the Food and Beverage industry.
While details about the company's headquarter and last investment remain undisclosed, the brand's recognition in prestigious publications and its expansion across global cities reflect its potential for further growth and success in the competitive food industry.
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