ASG Sport Solutions is a retail and sports company that was established in 2006 and holds the agency for Rudy Project in Southern Africa. The company has built an extensive distribution network and has expanded its influence internationally through ASG International SRL in Bassano, Italy. ASG currently distributes 18 different brands covering a wide range of products, from bicycles and components to sports nutrition and accessories. Additionally, the company has strategic partnerships with ASG Events and ICE ID medical bracelets. ASG Sport Solutions has also shown commitment to cycling development by investing in professional cycling and sponsoring over 2,000 South African elite and professional athletes yearly. The company has demonstrated its ability to thrive in the competitive retail and sports industries and has the potential for significant growth and success in the future.
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