woom

Woom is an international manufacturer of bikes for children and teenagers based in Klosterneuburg, Austria. Founded in 2013 by Christian Bezdeka and Marcus Ihlenfeld, the company quickly rose to prominence due to its focus on lightweight, high-quality, and child-specific bikes. Woom has expanded its presence to 30 countries and has become a market leader, with its bikes being highly regarded in Austria, Germany, Switzerland, the US, and Asia. Notably, every third children's bicycle purchased new in Austria is a woom bike. In addition to the popular woom ORIGINAL lineup, the brand offers the woom OFF mountain bike, woom OFF AIR with front suspension, and the woom UP eMTB. Despite challenges posed by the COVID-19 pandemic, woom experienced significant growth, selling almost 230,000 bikes in 2020, a 60% increase from the previous year. In 2020, woom secured its first venture capital funding, with investments from Bregal and Runtastic founder Florian Gschwandtner. The company underwent further developments, including a partnership with SPRICK CYCLE for the final assembly of woom ORIGINAL bikes for the European market in Poland. With a strong team of over 200 employees in Austria and 60+ in the USA, woom is set to expand its workforce to around 300 employees by early 2023. The company's notable success, global expansion, and recognition through design awards make it a compelling investment opportunity. The recent Private Equity Round investment at 27 December 2022 from Jebsen Capital and Bregal Unternehmerkapital further underscores the confidence of investors in woom's potential for continued growth and innovation within the Consumer Goods and Manufacturing industries.