Apple and Pear Australia Limited (APAL) is the peak industry body and non-profit membership organisation for Australian apple and pear growers. The company aims to support the growers by enhancing orchard productivity and profitability through Future Orchards®, creating export market opportunities, advocating industry interests with various stakeholders, collecting and analyzing industry data, commercializing new varieties, providing industry communications, and connecting growers nationwide. In addition to its industry support, APAL is the owner of the globally recognized fresh produce brand, Pink Lady®, which is present in over 100 countries. Established in 2002, APAL operates in the agriculture, food, and beverage industries with its headquarters in Australia. It's noteworthy that the company's social media engagement is partly funded by Horticulture Innovation Australia Ltd using the apple and pear industry levy funds from growers and matching funds from the Australian Government. Currently, APAL has not disclosed its last investment or the involved investors.
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