Better3fruit N.V.

Better3fruit N.V. is a Belgium-based company specializing in breeding innovative apple and pear varieties. The company's slogan, "Developing new apple and pear varieties that drive innovation in the fruit industry," reflects its commitment to driving change in the fruit industry. Founded in 2000, Better3fruit focuses on developing new varieties, protecting them through IP rights, and then licensing them out globally. The company prides itself on running one of the most innovative and largest apple and pear breeding programs globally. Better3fruit prioritizes bringing together all required traits in their varieties without compromising on quality. As a private company, it offers global licensing opportunities for its varieties, without any prior rights or preferred partners. Better3fruit also emphasizes the importance of strategic partnerships to achieve integrated marketing, quality control, and supply aligned with demand. The company does not simply release its varieties freely but actively seeks the right partner for each, capable of creating critical mass, developing the market, and building a brand. Better3fruit operates in the Agriculture, Sustainability, and AgriTech industries, positioning itself at the intersection of technology and sustainable agricultural practices. While specific details about the headquarters, last investment, or current investors are not provided, the company's innovative approach to breeding and partnership-focused strategy makes it an intriguing prospect for potential investors in the agri-tech sphere.