Analyx®

Enabling agile marketing budget allocation in multi-brand companies with modern data science inside SpendWorx®

General Information
Company Name
Analyx®
Founded Year
2006
Location (Offices)
+3
Founders / Decision Makers
Number of Employees
44
Industries
Advertising, Analytics
Funding Stage
-
Social Media

Analyx® - Company Profile

Analyx is a pioneer in applying data science to marketing operations and creates value for its clients with Strategic Predictive Customer Insights. Since 2006, leading companies (including 10 of the DAX 40) have used Analyx solutions to optimise their data-driven decisions regarding product-marketing and marketing-spend-effectiveness. The key driver of our rapid growth (>30% revenue p.a.) is our SpendWorx product. It allows clients to significantly increase the effectiveness of their marketing and sales expenditures across all channels (on- and offline). Thereby we offer our clients customised web-based solutions (which they can run in-house or hosted by us) based on our standardised software platform. To continue our growth, we are constantly looking for experienced data scientists as well as project managers. The latter should ideally have many years of experience in relevant industries, leading consultancies, as well as an advanced understanding of modelling techniques. If you are interested, please contact: [email protected] Current offers can also be found here: http://analyx.com/en/career/

Taxonomy: Marketing Management, Predictive Insights, Marketing Optimization, Sales Expenditure, Data-Driven Decisions, Campaign Optimization, Demand Forecasting, Loyalty Management, Churn Analysis, Analytics Outsourcing, Media Mix Optimization, Marketing Planning

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