Affective Markets

Affective Markets is an Israel-based startup that aims to revolutionize marketing research by tapping into the emotional data layer of consumer decision-making. The company's slogan "We help clients make comprehensive decisions by predicting the market's emotional reaction to products and concepts" reflects its core mission. Founded in 2016, Affective Markets addresses the disparity between the emotional nature of purchasing decisions and the reliance on rational thinking in traditional marketing research methods. Affective Markets leverages an innovative AI-based SaaS service to predict the market's emotional reaction to various elements such as ideas, products, branding identities, and marketing messages. This service aims to provide quantitative emotional insights from data, enabling clients to make more informed decisions. Notably, the company's solution is both affordable and offers a short response time, making it accessible to a wide range of businesses within the E-Commerce, Fashion, and Marketing industries. In July 2019, Affective Markets successfully secured a $7.50K Seed Round investment from the Iftach Group. This investment signifies the market's recognition of the potential impact and value of Affective Markets' innovative approach to emotional data-driven marketing research. With a unique positioning in the industry and a strong foundation, Affective Markets is poised to continue making waves in the realm of consumer behavior analysis and prediction. [Source: Affective Markets]