AffaredelGiorno

AffaredelGiorno is a Lamezia Terme-based startup founded in 2012 with the mission to save time and money for consumers, industry, and organized retail. The company operates through its portal www.affaredelgiorno.it and soon to be available on a mobile app, offering digital coupons that were traditionally in print format. This enables consumers to choose from hundreds of discounts on everyday products, download, print, and redeem them at most Italian retail chains. AffaredelGiorno also provides brand industry with a platform to promote products, maximizing promotional budgets without incurring costs for distribution, printing, and allocation. Moreover, the platform protects industry and organized retail from counterfeiting and abuse, providing real-time statistical data on sales points, consumer geolocation, purchasing behaviors, and promotional campaign performance. The latest investment of €1.10M was secured in a Venture Round on 04 August 2013 from Principia SGR and dpixel.