Adequa

Adequa is a promising startup that aims to revolutionize the e-commerce industry with its innovative cookieless personalization technology. Founded in 2018, the company has recently received a significant boost with a €1.30M investment in a Seed Round on 19 April 2021 from SIDE Capital. Adequa's platform offers precision-tailored visitor engagement for maximized performance, focusing on customized experiences for e-commerce site visitors. The technology expertly arranges clients' products on listing pages to boost performance and manages the display schedule to present the most relevant products to each visitor. Using advanced behavioral targeting, Adequa sends pop-ups only to visitors most likely to engage at the optimal point in their purchasing journey. With a clear focus on enhancing the customer experience and driving business results, Adequa is poised to make a significant impact in the e-commerce industry.