ABX Advertising Benchmark Index

ABX Advertising Benchmark Index has been a key player in ad effectiveness solutions for over 25 years, boasting the largest syndicated global in-market advertising normative database with 450,000+ ads tested across all media types and channels. The company's methodology, used for thousands of in-market ads weekly, measures the effectiveness of ads and campaigns, providing real-time consumer data and insights. Notably, the ABX Index™ score has shown correlation with increased sales and return on ad spend. Moreover, the company has developed the Gender Equality Index™ (GEI), utilized by the ANA in their SeeHer program as GEM®. ABX collaborates with major global brands and serves as a research partner for the ANA/SeeHer, RAB, and OAAA. For investors or venture capitalists, ABX Advertising Benchmark Index represents a compelling opportunity within the advertising and marketing industries. With its track record of 20% increase in ad effectiveness for clients and its role as an industry partner in prominent programs, ABX presents a solid investment potential with established market presence. While specific investment details and latest funding rounds are not disclosed, the company's foundation in 2011 and its enduring relevance signify a strong foundation for potential investment or partnership. For more comprehensive insights or investment inquiries, contacting ABX directly at 347.443.8869 or [email protected] is recommended.