aimpower

aimpower is a Germany-based startup founded in 2020 with a focus on AI, SaaS, and marketing. The company's slogan, "Creative Effectiveness at Scale. Informed by Neuroscience. Powered by AI.," encapsulates its mission. The flagship product, "brainsuite," is a unique SaaS platform that harnesses the power of AI and automation to enhance advertising effectiveness and boost marketing performance and RoI. In a complex landscape with numerous touchpoints, traditional consumer research methods often prove too time-consuming and expensive without delivering actionable results. "brainsuite" addresses this challenge by offering rapid and accessible creative testing through automation and AI pipelines trained with extensive human-generated data points. The platform provides a comprehensive set of tools to predict consumer perception, brand activation, and the ultimate impact on consumer behavior within minutes. Furthermore, it allows testing for diverse creative assets across various touchpoints, from print and video to social media and e-commerce, all while facilitating global scalability. aimpower successfully secured a €6.50M Series A investment from Nordwind Growth on 13 March 2023, demonstrating confidence from the investor community in its vision. As the company aims to position "brainsuite" as a go-to platform for advanced AI tools in brand management, it seeks to empower marketers, brand leaders, and creative teams worldwide to elevate their marketing performance.