mimbi - Retail Media Intelligence

mimbi - Retail Media Intelligence is a France-based startup founded in 2023. The company's slogan, "Mimbi helps brands and agencies better measure the effectiveness and incrementality of retail media," encapsulates its core mission. Focused on the Advertising and Analytics industries, mimbi offers a SAAS platform to enable commerce media buyers to measure and optimize the impact of their investments in retail media.

Through its platform, mimbi provides essential capabilities, including unified analytics that connect and organize various retail data sources such as retail media networks, product catalogs, e-commerce, and sales data. Moreover, it offers market intelligence, providing insights and recommendations to measure and optimize performance against market standards and internal criteria. The startup also facilitates data sharing, allowing users to store and share their data according to their preferences, be it through data warehouses, BI tools, or APIs.

Notably, mimbi secured a €1.50M Seed Round investment on 14 September 2023, with participation from prominent investors including Kima Ventures, Founders Future, Better Angle, OVNI Capital, and Frederic Halley. With its innovative approach to retail media analytics, mimbi is poised to address the growing demand for enhanced measurement and optimization tools in the advertising and e-commerce landscapes.