Zuum is a social media analytics and reporting tool founded in 2011 and based in the United States. It provides a Free Facebook Page Performance Report through its website. Zuum aims to help marketers maximize the impact of their social media properties, generating a greater return on investment. The platform offers a complete data set for users and their competitors across 7 social media networks, including Facebook, Twitter, YouTube, Instagram, Google+, Pinterest, and LinkedIn, with data broken down into three major areas: Benchmarking, Content, and Audience.
In terms of benchmarking, Zuum's data provides insights into both the user's brand performance on each social network and how it compares against competitors. The platform also offers robust content data, enabling marketers to identify key content trends in the industry and the most resonating social media content types. Zuum’s audience data focuses on community trends, identifying the top influencers and their strategies to attain influence.
Despite its potential as a valuable asset for marketers, there is no public information available regarding last investment or the investors associated with the company. Zuum operates within the industries of advertising, analytics, and social media. With its extensive data capabilities and clear value proposition, Zuum represents an interesting opportunity for potential investment.
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