Zooppa is a company that specializes in producing premium video and graphic design content for advertising campaigns. The company operates a crowdsourcing platform, engaging over 450,000 members within its creative community. Zooppa's campaigns begin with a creative brief outlining the mission and target audience, with members encouraged to create advertisements meeting the brief's requirements, competing for cash prizes. Established in 2007, Zooppa has launched over 300 user-generated advertising campaigns for major brands such as P&G, AT&T, Siemens, Zappos, Samsung, NBC Universal, and General Motors. The platform has been utilized for various campaign objectives including social media engagement, online word-of-mouth, consumer insights, and branded promotional content. Investors recently injected $3.40M Series B investment into Zooppa, signaling confidence in its innovative approach to advertising content creation and its potential for growth in the digital media and advertising industries. Based in the United States, Zooppa continues to play a significant role in reshaping the landscape of advertising through its thriving online creative community and its ability to deliver outstanding content for top-tier advertising campaigns.
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