Zithara.AI is an Indian startup that has positioned itself as the fastest growing AI-driven Customer Data platform for Retailers. The company's flagship product, Zithara CBP, is a customer behavior platform designed to provide retailers with deep insights into user behavior, enabling them to customize their offerings to meet user expectations. Going beyond traditional CRM, Zithara CBP facilitates a two-way sales enablement process, leveraging customer-centric data to drive sustained communication, leading to increased sales and profits. The platform is built on the mantra of Sell...Scale...Prevail, offering an impactful solution for engagement and sales increase, based on a detailed understanding of customer behavior and purchase journey. Zithara.AI aims to help retailers excel in customer satisfaction, recognizing its premium importance. Established in 2020, the startup caters to industries such as Financial Services, Fintech, and Payments, with its headquarters located in India. While specific details about the last investment and investors are not available, the company's focus on leveraging AI for improving customer engagement and sales strategies in the retail sector presents promising investment potential.
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