Zitcha

Zitcha, an omnichannel retail media platform, aims to bring together onsite, offsite, and in-store channels. The company prioritizes retailers, creating walled gardens to drive enterprise value and provides advanced campaign reporting to suppliers. Zitcha offers retailers a trusted partnership to accelerate retail media without sharing sensitive data. The platform integrates with industry leaders such as Meta, Google, and the Trade Desk. Zitcha's clientele includes Aussie mid-tier retailers, global retail giants, and renowned brand advertisers like Sennheiser, Dyson, and Nestle. Founded in 2022 and headquartered in Australia, Zitcha recently secured a significant $4.70M in a Seed Round investment from OIF Ventures. It was incubated within The Pistol agency before stepping out as a standalone platform. Led by Troy Townsend and Jack Byrne, Zitcha boasts over 20 years of combined experience and aims to revolutionize the retail media industry. The platform is purpose-built to harness retailer-owned assets and drive revenue growth. In conclusion, Zitcha presents an innovative solution for retail media, backed by a recent investment from OIF Ventures. The platform's retailer-first approach and partnerships with industry leaders position it as a strong contender in the advertising, e-commerce, and retail industries.